![Inflatable Buildings & Structures]()
![Optix Structures Inflatable Buildings]()
Another website from the UK's leading party and event company, Optix. This time it is their specialist inflatable structures and buildings website.
Optix Structures are innovators in event structures and temporary buildings. Their stylish, and original
air-supported domes and marquees are a thing of beauty and really set the company aside from any competition in the industry.
Offering innovative modular solutions to the demanding world of live events, these eye catching inflatable event structures deliver style, practicality and above all else, inspiration.
With over 15 years of technical experience, supplying their services to the large events and experiential marketing sectors, Optix are an assured choice when it comes to expertise and reliability in the field. Through extensive campaigns for notable brands and large scale events, they understand the need for perfection and professionalism on every level.
Minimalistic Web Design
![Inflatable Marquees and Pods]()
The brief was fairly simple. Clean, crisp typography (
Helvetica Neue font), minimal content and emphasis on images (full width image slider). The event industry is all about visual appearance, and this website needed to look the part, as well as put across the sales message!
We wern't looking to overpower the sight with dozens of social media feeds either. In fact, Twitter is the only feed present (as well as a blog) as it is the most used within the industry.
WordPress was once again the choice of framework, along with a responsive layout.
On-Page SEO Factors
![Inflatable Structures SEO Campaign]()
The site underwent an initial SEO review to establish how the requested keywords could be best used and to maximise on-page SEO.
There is quite a substantial amount of competition in the
inflatable structure hire industry, and choosing the right keywords was extremely important to ensure a sustainable search engine optimisation campaign.
This campaign is still in its early stages but already the site is making steady progress up the search engine rankings.
Hopefully we can revisit this site in a few months and update on how the project is expanding.
Another website from the UK's leading party and event company, Optix. This time it is their specialist inflatable structures and buildings website.
Optix Structures are innovators in event structures and temporary buildings. Their stylish, and original air-supported domes and marquees are a thing of beauty and really set the company aside from any competition in the industry.
The brief was fairly simple. Clean, crisp typography (Helvetica Neue font), minimal content and emphasis on images (full width image slider). The event industry is all about visual appearance, and this website needed to look the part, as well as put across the sales message!
We wern't looking to overpower the sight with dozens of social media feeds either. In fact, Twitter is the only feed present (as well as a blog) as it is the most used within the industry.
WordPress was once again the choice of framework, along with a responsive layout.
The site underwent an initial SEO review to establish how the requested keywords could be best used and to maximise on-page SEO.
There is quite a substantial amount of competition in the inflatable structure hire industry, and choosing the right keywords was extremely important to ensure a sustainable search engine optimisation campaign.
This campaign is still in its early stages but already the site is making steady progress up the search engine rankings.
Hopefully we can revisit this site in a few months and update on how the project is expanding.
